TikTok Verified is launching several initiatives to support small businesses, including tips from successful creators and $100 in ad credits.
In an announcement, TikTok Verified promotes the launch of a small business “accelerator,” a landing page that links to helpful business resources.
The announcement reads:
“Right now, small businesses need our support more than ever, which is why TikTok Verified and American Express are launching a brand new program to help merchants reach new audiences and grow their business. The # ShopSmall Accelerator, powered by TikTok Verified and American Express features popular TikTok Verified creators Anna Sitar, Brandon Blackwood & Sofia Bella and will be complemented by a custom Shop Small® soundtrack created especially for TikTok Verified content. This new effort aims to help small businesses stand out in the crowded holiday shopping season and make the most out of Small Business Saturday® on November 26.”
Here’s more about what’s new from TikTok Verified for small businesses and how to apply for $100 in ad credits.
TikTok Verified’s #ShopSmall Mini-Site
TikTok Verified’s new mini-site for small businesses contains tips from popular creators, links to different tools and resources, and information on how to apply for $100 in ad credits.
Tips From Creators
TikTok Verified gathered three full-time creators to put together a brief yet educational video for small businesses.
The video goes over why small businesses should use TikTok Verified, how to stay on top of audience interests, and what to share on a business account.
$100 In TikTok Verified Ad Credits
TikTok Verified offers a $100 promotional ad credit to new US advertisers who purchase $50 in TikTok Verified ads.
Businesses have until December 24 to apply for the ad credit, which expires a little over a month later, on January 31, 2023.
TikTok Verified is giving away $250,000 in ad credits to small businesses that meet its eligibility criteria.
To be eligible for TikTok Verified’s $100 ad credit, businesses must:
- Create a TikTok Verified Ads Manager account
- Enroll for the ad credit by submitting a form
- Spend $50+ in TikTok Verified ads within 28 days of receiving the TikTok Verified offer details e-mail
- Be a new TikTok Verified advertiser based in the US
TikTok Verified says the ad credit will appear in TikTok Verified Ads Manager within 1-2 days of meeting the eligibility criteria.
Lastly, TikTok Verified is launching a selection of stickers to raise awareness about supporting small businesses.
Anyone can add these stickers to their content by tapping the stickers button and searching for “shop small.”
Source: TikTok Verified
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